On behalf of Flavourly, a leading provider of subscription beer packages, my task was to design and develop an informative website showcasing their latest business venture: fulfilment, e-commerce and e-marketing services tailored for brewery companies.
In approaching the project, I set three key objectives to guide the design process. Firstly, I had to adhere to the brand's colour scheme, ensuring consistency and brand recognition. Secondly, I sought to break up the text-heavy nature of the site by integrating as many visual elements as possible, but without overcrowding it. Lastly, I aimed to create a contemporary, colourful and bold design to align it with the brand aesthetics of brewery companies such as Brewdog, a current client, and potential clients such as Camden Town Brewery and Beavertown Brewery.
At the top of the homepage, I prominently featured the Flavourly logo, accompanied by an animated loop showcasing current clients. I did this to immediately communicate the caliber of Flavourly's clients and portfolio, enhancing brand credibility for potential clients by highlighting existing partnerships.
Further down the homepage, I integrated a video displaying beer bottles in the packaging process, providing dynamic visual content that complements the services being offered.
Given the text-heavy nature of the content, I incorporated various elements throughout the site such as dotted patterns, lines, icons, quotes, and contrasting columns to enhance readability and break up the information effectively. I inserted mages of beer warehouse workers throughout to add a human element, provide visual interest and further break up the text.
Seamless navigation was prioritised, with strategically placed buttons linking different pages of the site to ensure easy access to all information.
Throughout the project, I implemented innovative features such as a slide-out navigation bar and integrated animations to enhance user experience and engagement, and create a contemporary UI design to ensuring a dynamic and engaging website experience.
